‘Murdochization’ of the Indian press: from by-line to bottom-line
Year: 2002
Type: article
Abstract: The Rupert Murdoch factor in the Western media has been widely debated. However, less attention has been focused on his influence in non-Western locales where he does not have an overt presence. His vision has transformed the press in India - a country with a diverse and rich press - that was at the forefront of its freedom struggle. Fifty-five years after independence, India opened its press for foreign participation in 2002; however, Murdoch has been omnipresent in its press since the late 1980s. Leading Indian newspapers adopted his market-oriented approach, which raised profits but also narrowed the editorial space for social issues. Indian commentators lament the Murdoch-inspired changes - often referred to as 'dumbing down' - but it is also true that the press has since increased its circulation and democratised local cultural and political networks. This article briefly tracks the shifts and suggests that a balance between the marketing and editorial needs to be struck for the press to continue to play a key role in the world's largest democracy.
Source: Media Culture & Society
Author: Prasun Sonwalkar
Institution: University of Leicester
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1990661204