Work

The Unintended Consequences of Disclosure: Effect of Manipulating Sponsor Identification on the Perceived Credibility and Effectiveness of Smoking Cessation Advertisements

Year: 2012

Type: article

Source: Journal of Health Communication

DOI: 10.1080/10810730.2012.665425

Authors: Sahara Byrne, Jamie E. Guillory, Alan D. Mathios, Rosemary J. Avery, P. Sol Hart

Institutions: Cornell University, New York State University College of Human Ecology

Language: English

Topic: Smoking Behavior and Cessation

Subfield: Physiology

Field: Medicine

Domain: Health Sciences

Open Access status: closed

Funder: National Cancer Institute

Award: Smoking Cessation and Advertising: An Econometric Study

OpenAlex ID: W1990750332

FWCI: 0.428

Cites: 68

Cited by: 32

Related to: 10