Work

Factors Affecting University Student's Attitudes toward E-Commerce: Case of Mu'tah University

Year: 2013

Type: article

Abstract: Regardless of the widespread use of Internet in Jordan, according to e-commerce users, it is still notably low.The present study attempts to determine the success factors in improving users’ attitude towards e-commerce inJordan with the help of technology acceptance model (TAM). The research model comprises of four independentvariables namely perceived usefulness, perceived ease of use, awareness and trust, and on dependent variablenamely consumers’ attitude towards e-commerce. Questionnaires numbering 100 are distributed among Mu’tahUniversity graduate students and the response rate is a notable 100%. The findings of the study show asignificant and positive link between all four variables, and attitude toward e-commerce.

Source: International Journal of Marketing Studies

DOI: 10.5539/ijms.v5n5p88

Authors: Mamdouh AL Ziadat, Malek AL-Majali, Ayed Al Muala, Khaldoon Khawaldeh

Institution: Applied Science Private University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W1990809519

FWCI: 1.461

Cites: 30

Cited by: 6

Related to: 10