Work

The Effect of Market Orientation on Product Innovation

Year: 2000

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070300282005

Authors: B. A. Lukas, O. C. Ferrell

Institutions: The University of Melbourne, Colorado State University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1991062504

FWCI: 55.94

Cites: 52

Cited by: 999

Related to: 10