Work

Advertising Whiteness: An assessment of skin color preferences among urban Chinese

Year: 2007

Type: article

Source: Visual Communication Quarterly

DOI: 10.1080/15551390701670768

Author: Angela Ka Ying Mak

Institution: Nanyang Technological University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1991173265

FWCI: 0.828

Cites:

Cited by: 34

Related to: 10