National Culture and New Product Development: An Integrative Review
Year: 1996
Type: article
Source: Journal of Marketing
DOI: 10.2307/1251888
Authors: Cheryl Nakata, K. Sivakumar
Institution: University of Illinois Chicago
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1991217199