Work

Gearing up for CRM: Antecedents to successful implementation

Year: 2002

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/palgrave.jdm.3240103

Author: B Hansotia

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1991714098

FWCI: 12.29

Cites:

Cited by: 96

Related to: 10