Work

Value changes in Chinese advertisements from 1979 to 1995: A longitudinal study

Year: 1998

Type: article

Source: Asian Journal of Communication

DOI: 10.1080/01292989809364762

Authors: Bryce T. McIntyre, Ran Wei

Institution: Chinese University of Hong Kong

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1991812128

FWCI: 0.988

Cites: 28

Cited by: 13

Related to: 10