Work

Consumer and Retailer Promotions: Who is Better Off?

Year: 2008

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2008.09.001

Author: S SIGUE

Institution: Athabasca University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Athabasca University

OpenAlex ID: W1991934458

FWCI: 9.043

Cites: 43

Cited by: 55

Related to: 10