Work

The Search for the Consumer Innovator

Year: 1970

Type: article

Source: The Journal of Business

DOI: 10.1086/295260

Author: Louis E. Boone

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992077565

FWCI: 1.915

Cites: 3

Cited by: 33

Related to: 10