Work

Cross‐cultural marketing strategies for delivering knowledge‐based services in a borderless world: the case of management education

Year: 2009

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/08876040910985852

Authors: Rajshekhar (Raj) G. Javalgi, W. Benoy Joseph, Richard J. LaRosa

Institutions: Cleveland State University, California University of Pennsylvania

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1992536032

FWCI: 3.871

Cites: 33

Cited by: 23

Related to: 10