Work

Get Closer to Your Customers by Understanding How They Make Choices

Year: 1993

Type: article

Source: California Management Review

DOI: 10.2307/41166755

Author: Itamar Simonson

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992580932

FWCI: 1.937

Cites: 17

Cited by: 118

Related to: 10