Work

The influence of business strategy on new product activity: The role of market orientation

Year: 2003

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2003.03.003

Authors: Ruud T Frambach, Jaideep Prabhu, Theo M.M Verhallen

Institutions: Vrije Universiteit Amsterdam, University of Cambridge, Tilburg University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1992617194

FWCI: 19.83

Cites: 86

Cited by: 264

Related to: 10