Work

Advertising effects of songs' nostalgia and lyrics' relevance

Year: 2010

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555851011062278

Authors: Hsuan‐Yi Chou, Nai‐Hwa Lien

Institution: National Taiwan University

Language: English

Topic: Nostalgia and Consumer Behavior

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992648879

FWCI: 1.749

Cites: 61

Cited by: 52

Related to: 10