Work

Advertising practices for self‐image projective products in the New Europe: a print advertising content analysis

Year: 1993

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769310054277

Authors: Victoria A. Seitz, J.S. Johar

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992775362

FWCI:

Cites: 10

Cited by: 35

Related to: 10