Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
Year: 2006
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/504142
Authors: Anne L. Roggeveen, Dhruv Grewal, Jerry Gotlieb
Institutions: Babson College, Western Kentucky University
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1992843756