Work

The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-10-2013-0434

Authors: Bashar S. Gammoh, Michael L. Mallin, Ellen Bolman Pullins

Institution: University of Toledo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992883076

FWCI: 2.137

Cites: 58

Cited by: 47

Related to: 10