Work

Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions

Year: 2004

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.405060

Author: Itamar Simonson

Institution: Stanford University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1993418240

Cites: 49

Cited by: 40

Related to: 10