Work

A new product growth model with a dynamic market potential

Year: 1979

Type: article

Source: Long Range Planning

DOI: 10.1016/0024-6301(79)90120-1

Authors: Vijay Mahajan, Robert A. Peterson, Arun K. Jain, Naresh Malhotra

Institutions: The Ohio State University, The University of Texas at Austin, University at Buffalo, State University of New York

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1993457236

FWCI: 1.277

Cites: 24

Cited by: 34

Related to: 10