Strategy, accountability, e‐commerce and the consumer
Year: 2003
Type: article
Abstract: Whilst increasing numbers of firms have launched themselves on the Internet, evidence suggests that they are doing this without any consideration of the strategic implications of developing, implementing or running a Web site. Adopting a strategic perspective, the aim of this paper is to critically examine the potential growth opportunities of on‐line retailers together with identification of consumer value a Web site may offer. In being accountable to their shareholders, these firms’ efforts must make a profit. For those wishing to recoup their investments in a short time frame, it seems that putting funds into e‐commerce firms is not recommended. Rather e‐commerce is for long term play.
Source: Managerial Auditing Journal
Authors: Ruth Murphy, Margaret Bruce
Institutions: London Metropolitan University, University of Manchester
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1993544716