Work

Is services marketing “really” different?

Year: 1991

Type: article

Source: Services Marketing Quarterly

DOI: 10.1080/15332969.1991.9985009

Authors: Sak Onkvisit, John Shaw

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1993564164

FWCI:

Cites:

Cited by: 35

Related to: 10