Work

Testing Priming Effects: Differences Between Print and Broadcast Messages

Year: 2005

Type: article

Abstract: This study measures source credibility and the differences in priming effects between print and video messages. The analysis of variance shows a significant difference in attitude changes among different groups pre-exposed to priming cues using different media. Results suggest using video to communicate information is more effective in priming than using print and that using the combination of video and print may lead to relatively unfavorable attitudes towards the priming message.

Source: SIMILE Studies In Media & Information Literacy Education

DOI: 10.3138/sim.5.2.002

Authors: Shahira Fahmy, Wayne Wanta

Institutions: Southern Illinois University Carbondale, University of Missouri

Language: English

Topic: Media Studies and Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W1993612423

FWCI: 1.407

Cites: 25

Cited by: 8

Related to: 10