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Do reward programs truly build loyalty for lodging industry?

Year: 2009

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2009.07.002

Authors: Hsin-Hui “Sunny” Hu, Chun-Te Huang, Po-Tsang Chen

Institution: Ming Chuan University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1993786206

FWCI: 8.861

Cites: 57

Cited by: 137

Related to: 10