Year: 1995
Type: article
Abstract: Changing the attitudes and work habits of a large organization is daunting at best. The task is more challenging when the organization perceives itself as eminently successful, dominating the market in its category. During the past 5 years I've seen the evolution of the product design processes as I moved from user-interface (UI) designer, to manager of a large UI design group, to my current position as a product design strategist.
Source: Communications of the ACM
Author: C. Dennis Allen
Institution: Micro Focus (United States)
Language: English
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W1993796586