Work

New Product Development: A Literature Review

Year: 1983

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004811

Author: Ian Goulding

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1993855199

FWCI: 4.454

Cites: 41

Cited by: 21

Related to: 10