Work

Variations in export performance due to differences in export marketing strategy: Implications for industrial marketers

Year: 1988

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(88)90057-4

Authors: Anthony C. Koh, Robert A. Robicheaux

Institutions: University of Toledo, University of Alabama

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W1994020612

FWCI: 4.255

Cites: 10

Cited by: 83

Related to: 10