Antecedents of consumer attitudes toward mobile marketing: A comparative study of youth markets in the United States and China
Year: 2012
Type: article
Study design: Observational Study
DOI: 10.1002/tie.21452
Authors: Tao Gao, Andrew J. Rohm, Fareena Sultan, Suping Huang
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1994056451