Work

Market segmentation in hospitality research: no longer a sequential process

Year: 1998

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/09596119810240924

Author: John T. Bowen

Institution: University of Nevada, Las Vegas

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994175447

FWCI: 2.427

Cites: 53

Cited by: 102

Related to: 10