Work

Market orientation versus quality orientation: sources of superior business performance

Year: 2004

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254042000308066

Authors: Wuthichai Sittimalakorn, Susan Hart

Institution: University of Strathclyde

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994246181

FWCI: 8.693

Cites: 23

Cited by: 54

Related to: 10