Work

Consumer benefit segmentation using clusterwise linear regression

Year: 1989

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/0167-8116(89)90046-3

Authors: Michel Wedel, Cor Kistemaker

Language: English

Topic: Economic and Environmental Valuation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994267449

FWCI: 7.254

Cites: 38

Cited by: 115

Related to: 10