Work

Corporate visual identity: The re-branding of France Télécom

Year: 2005

Type: article

Source: Journal of Brand Management

DOI: 10.1057/palgrave.bm.2540233

Authors: T C Melewar, Gareth Hussey, Nopporn Srivoravilai

Institution: University of Warwick

Language: French

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994728567

FWCI: 3.632

Cites: 4

Cited by: 55

Related to: 10