Work

The importance of understanding the symbolic world of customers in asymmetric business‐to‐business relationships

Year: 2003

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858620310492455

Authors: Torsten Ringberg, Susan Forquer Gupta

Institution: University of Wisconsin–Milwaukee

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994776230

FWCI: 2.14

Cites: 56

Cited by: 38

Related to: 10