On market forces and adjustments: acknowledging consumer creativity through the aesthetics of ‘debadging’
Year: 2010
Type: article
Source: Journal of Marketing Management
Authors: Paul Hewer, Douglas Brownlie
Institutions: University of Strathclyde, University of Stirling
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: Academy of Marketing
OpenAlex ID: W1994813639