Work

Are Exporting Firms Modifying Their Product, Pricing and Promotion Policies?

Year: 1989

Type: article

Source: International Marketing Review

DOI: 10.1108/eum0000000001527

Authors: Bruce Seifert, John Ford

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W1995081145

FWCI: 9.64

Cites: 11

Cited by: 72

Related to: 10