Work

Corporate branding in the retail sector: a pilot study

Year: 2002

Type: article

Source: Corporate Communications An International Journal

DOI: 10.1108/13563280210426151

Authors: Mario Burghausen, Ying Fan

Institution: University of Lincoln

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995141016

FWCI: 4.053

Cites: 17

Cited by: 35

Related to: 10