Work

Implications of Using Male and Female Voices in Commercials: An Exploratory Study

Year: 2002

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2002.10673668

Authors: Thomas W. Whipple, Mary K. McManamon

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W1995317880

FWCI: 2.607

Cites: 30

Cited by: 89

Related to: 10