Work

The market orientation–new product performance relationship: Redefining the moderating role of environmental conditions

Year: 2006

Type: article

Study design: Observational Study

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2005.08.001

Authors: David Gotteland, Jean-Marie Boulé

Institutions: Centre National de la Recherche Scientifique, Centre d'Etudes et de Recherches Appliquées à la Gestion, Grenoble Ecole de Management

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995433322

FWCI: 12.15

Cites: 82

Cited by: 103

Related to: 10