Work

The Effect of Common and Unique Features in Consumer Choice

Year: 1996

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209477

Authors: Ravi Dhar, Steven J. Sherman

Institution: Yale University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995452257

FWCI: 3.11

Cites: 14

Cited by: 172

Related to: 10