Power, Conflict, Control, and the Application of Contingency Theory in Marketing Channels
Year: 1985
Type: article
DOI: 10.1007/bf02729934
Authors: George H. Lucas, Larry G. Gresham
Institution: Texas A&M University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1995500477
