Work

Narrowing the Concept of Marketing

Year: 2002

Type: article

Source: Journal of Nonprofit & Public Sector Marketing

DOI: 10.1300/j054v09n04_03

Author: James G. Hutton

Institution: Fairleigh Dickinson University

Language: English

Topic: Management and Organizational Studies

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995604999

FWCI: 2.945

Cites: 33

Cited by: 20

Related to: 10