Work

Using case studies in university‐level marketing education

Year: 2009

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500910964038

Author: Ross Brennan

Institution: Middlesex University London

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1995820829

FWCI:

Cites: 4

Cited by: 13

Related to: 10