Work

Relating to marketing? Why relationship marketing works for not‐for‐profit organisations

Year: 1999

Type: article

Source: International Journal of Nonprofit and Voluntary Sector Marketing

DOI: 10.1002/nvsm.85

Authors: Linda Brennan, Erica Brady

Institution: Monash University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996075840

FWCI: 0.8

Cites: 44

Cited by: 44

Related to: 10