Work

Understanding consumers' purchase intention towards online group buying in China

Year: 2014

Type: conference-paper

Study design: Observational Study

Source: International Conference on Service Systems and Service Management

DOI: 10.1109/icsssm.2014.6874098

Authors: Chunjuan Zhai, Yan Zhang

Institutions: Capital University of Economics and Business, Agricultural Bank of China

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996459796

FWCI: 0.603

Cites: 41

Cited by: 7

Related to: 10