Work

Behavior Activation Is Not Enough

Year: 2005

Type: article

Abstract: We believe there is insufficient support for the direct perception‐to‐behavior and the direct goal‐to‐behavior explanations of nonconsciously mediated behavior. We propose a nonconscious behavioral choice model. We argue that behavioral choice depends on means activation, goal activation, and the relative value of a behavior for achieving a goal.

Source: Journal of Consumer Psychology

DOI: 10.1207/s15327663jcp1503_6

Authors: Chris Janiszewski, Stijn M.J. van Osselaer

Institutions: University of Florida, Erasmus University Rotterdam

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1996468052

FWCI: 1.932

Cites: 31

Cited by: 22

Related to: 10