Work

Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea

Year: 2005

Type: article

Source: International Marketing Review

DOI: 10.1108/02651330510581172

Authors: Young Sook Moon, Kara Chan

Institutions: Hanyang University, Hong Kong Baptist University

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996480180

FWCI: 4.021

Cites: 38

Cited by: 72

Related to: 10