Work

Heuristiques et biais décisionnels en marketing

Year: 1996

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737019601100403

Author: Michel Tuan Pham

Institution: Columbia University

Language: French

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996582558

FWCI:

Cites: 72

Cited by: 28

Related to: 10