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Retention effects of a customer club

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Year: 2001
Type: article
Study design: Observational Study
Source: International Journal of Service Industry Management
DOI: 10.1108/09564230110382745
Authors: Bernd Stauss, Klaus Chojnacki, Alexander Decker, Frank Hoffmann
Institutions: Catholic University of Eichstätt-Ingolstadt, Volkswagen Group (Germany)
Language: English

Topic: Customer Service Quality and Loyalty
Subfield: Organizational Behavior and Human Resource Management
Field: Business, Management and Accounting
Domain: Social Sciences

Open Access status: closed
OpenAlex ID: W1996743124
FWCI: 8.465
Cites: 22
Cited by: 115
Related to: 10
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