Work

Corporate images' impact on consumers' product choices: The case of multinational foreign subsidiaries

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2014.01.003

Authors: Stephen Wilkins, Jeroen Huisman

Institutions: University of Plymouth, Ghent University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1997023337

FWCI: 12.3

Cites: 58

Cited by: 44

Related to: 10