Work

Barriers to the adoption of really‐new products and the role of surrogate buyers

Year: 1998

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769810226000

Authors: Praveen Aggarwal, Taihoon Cha, David Wilemon

Institutions: University of Minnesota, Duluth, Nanyang Technological University, Syracuse University

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997121863

FWCI:

Cites: 33

Cited by: 85

Related to: 10