Technological and product‐market experience and the success of new product introductions in the pharmaceutical industry
Year: 2004
Type: article
Source: Strategic Management Journal
DOI: 10.1002/smj.417
Authors: Atul Nerkar, Peter W. Roberts
Institutions: Columbia University, Emory University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1997123018
